Polaris solar PV net news: distributed first year starting, solar enthusiasts around the country and seen its economic, industrial and commercial enterprises have acted. Some large EPC companies with State-backed with a strong financial strength and innovation mode of operation using a distributed project did, and then for the fledgling medium EPC companies, what about the reality?
Correspondents to interview several typical EPC companies in the industry. On the road to creating distributed PV market, behind their success contains unknown stories of hardship, there is talk of success to share with us. However, there are some EPC companies ran into financing bottlenecks in distributed projects, that may be worth industry makers thinking.
Hang Yu solar energy: marketing masters use of media resources
Company location: Jinan, Shandong
Team: dozens of people
Interview: Executive Director Ding Wenlei
July 2014, hang Yu solar was established more than one year. Ding Wenlei and Liu Yang and two partners to create the “hang-Yu” brand in the distributed market to emerge.
And like other EPC, spread their nets from scratch, step by step marketing process are all full of hardships. Their features relevant media resources to increase market exposure, print, media, and even television, who can almost touch the media “clean sweep”. Ding Wenlei, Yang Liu-two people or published articles about the industry or market also circulated widely in the industry. Of course, popular for a reason, and their articles are “dry”. In addition to media, public welfare activities are getting to have a hang Yu’s presence.
Ding Wenlei told reporters that some of their customers are indeed saw the news media publicity and of you.
One love one, while promoting their own brands, Ding Wenlei want distributed PV to go farther. In fact, most people are still in the “photovoltaic” and “distributed” very strange phrase, such useful practices in the industry.
“Solar system cost is still relatively high at this point, the residents are generally take 8-10 years to recover the cost, and reasonable return on investment period should be within 5 years. “In addition, the long application process, allowance cannot be paid to a large extent the enthusiasm of residents to install distributed.
Distributed PV in China slow is problematic, what to do next and healthy development? Ding Wenlei is the more pertinent advice: first, people need to be popular science propaganda and, secondly, to simplify the examination and approval procedures and grid-connected distributed processes, as well as to refine the policy; and, third, distribution is still very young, from the outset it should be carefully nurtured, businesslike manner of construction quality. On this point, hang Yu spearheaded the introduction of the insurance mechanism, including insurance and electricity in a power plant operations, insurance, guaranteed investment and income of the owners.
Pragmatism, hard work, enthusiasm impressed Ding Wenlei is reserved for journalists. Face of the future, he is hopeful its future models of distributed PV also has a clear awareness of the “Germany raised energy cooperative mode will be distributed in the future direction of development. Civil force for independent investment and operate independently, thus obtaining a steady return, this will be the maximum power of distributed development. ”
At present, hang Yu Sun, dozens of people the size of markets dominated by industrial and commercial roofing and roof Villa, has done more than 50 projects during the year. “This year is much better than last year ‘s, compared with last year’s single-month increase projects in 30%-40%. “Ding Wenlei hang Yu set a goal of 2014 do 5-10MW.
Thai new energy: this year plans to complete 100 Villa roof
Company address: Shanghai
Team: 10 people
Interview: founding partner Yang Xiuzhong
In May 2013, Thai new energy was established, focusing on distributed residential and commercial photovoltaic power plant General Contracting, subcontracting and installation business. Tai Yang Xiuzhong, founding partner of the new energy earlier in the Eicon Technology in terrestrial plant project development and plant management.
Thai team of around 10 people, long-term fixed installation and construction personnel have more than 20 people, at its peak, up to more than 50 people. At present dominated by individual villas clients, accounting for about 80% of the proportion of its total customers.
Thai Villa project was completed nearly 20 cases in the first half, and commercial plants are two examples of projects. Although this is still relatively optimistic, but Yang Xiuzhong said, “from the perspective of corporate profits is still lacking. ”
When the market downturn, enterprises survive the most important thing, but in the long run, profits are a must. Yang Xiuzhong told reporters that Thailand will focus on large companies and industry partners provide distributed power project of subcontracting and installation services, and will proceed to a distributed power plant operation and maintenance cleaning business.
He had come into contact with most residents through channels such as television or the Internet know that PV power this thing, but there are still many doubts, such as: policy stability and the stability of the system, will be able to get subsidies, subsidies is stable, PV systems impact on the existing roof, go through the incorporation procedures in particular property stamp issues, and so on.
So favorable to popularize knowledge of PV systems are necessary. Tailian is constantly through their own customer base and channel for the popularity of distributed, reporters learned that tailian printed a number of distributed question-and-answer page and has started conducting community Street consultation campaign.
Yang Xiuzhong phenomena on the market on the selection of inferior and shoddy equipment and worried, “we advocate the industry’s self-regulation and hope customers don’t choose cheap system, because the victim in the end is going to be their own interests. ”
“If others have more than 3 blocks for customers even on Taobao cheaper inferior components, we dare not, is 4 blocks of 4 or more cost. “Yang Xiuzhong thinks the long term quality and safe operation of the system is essential.
“Confronted with complex roofs, installation speed does not go on, often fixing bracket will take half the time. Must be professional, attentive and hard this time. “Yang Xiuzhong roof has seven or eight runs into one of the most complex of villas. ”
In addition, for security reasons, tailian installers are equipped with a safety device. “Each set good safety equipment prices are hundreds of and many of the safety equipment on the market only dozens of Yuan. ”
“We follow up on a few villas and commercial distributed projects, project follow up fast for half a month to nail down, slow to 35 months are likely, more large projects longer cycles. “Yang Xiuzhong told reporters that Thai distributed generation projects scheduled to be completed this year, at least 100 cases of individuals and commercial distributed no less than 10MW power package or install business.
Henan crane in PV projects Department: 180-page feasibility study report of attempting to tamper with the financing chain
Company location: Henan
Team: now only 2 people
Interview: PV Project Manager Mao 璟
In March 2014, crane in modern agriculture development of Henan Group subsidiary photovoltaic project development department was established, Mao 璟 was appointed as the PV Project Manager, currently the team only 2 people. However, this young team is backed by a “glorious tree” photovoltaic business operation of the Group’s other departments also participate in coordination. According to statistics, crane in modern agriculture development of Henan group assets of more than 3.3 billion yuan, annual output of 2.4 billion yuan, with 3500 employees, is the State’s financial stake in companies, the national excellent leading enterprises of the food industry, agricultural industrialization key leading enterprise.
Unlike some small EPC company in the sector, Jing Mao is not sourcing of nuts. “I know a lot of solar circle of friends, when we need to buy components, they were shipped directly. Currently, my friends and I have done a few small distributed projects, have been built on the roof of his, and both incorporations last year. “But what really Mao Jing wit is financing problems.
To date, the Department has not yet officially launched the project. “Delays in landing the new deal with financial issues, the project can only have been hung,” Mao 璟 explained to reporters.
But Mao 璟 did not sit still, and he is now trying to integrate network of resources, including the national development and Reform Commission, the power grid, PV enterprises of all resources, in order to make a breakthrough. In addition, the company also hopes to receive $ loans from CDB.
Mao 璟 told journalists: “company and the CDB, agricultural development Bank already has a longer period of time, but loans for PV project is the first time, currently up to 180 pages of solar PV feasibility report of the project has just been completed, this report covers locations, preliminary design scheme, capacity forecasts, economic evaluation, and so on. “However, Jing can be sure of access to credit is also not much success, PV project loans of commercial banks is prudent.
At present, the company is planning to build a 40MW power station project, part of which is distributed solar power. According to Mao 璟 revealed that Henan crane in modern agriculture development group has a large number of roofing resources for agricultural development, including cattle and sheep, vegetable greenhouses and want an 100MW is not a problem. And now the shortage of funds. ”
In addition to financing issues, Mao 璟 said the settlement of electricity charges are also a problem. He called for policy allows distributed projects enjoy the ground benchmark prices, so that project benefits can be guaranteed.
Despite the launching of the project there are many obstacles, but Mao 璟 told reporters, cranes group still plans to successfully obtain financing and begin construction before the end of 2014.
Equally troubled by financing problems than in Henan in the crane family.
Guotai Junan securities analyst Liu Xiao said in his report, (80% comes from bank loans) fluctuation of the generating capacity of the project is distributed, Enterprise power can be more or less. In power under conditions of uncertainty, banks are reluctant to provide loans.
Interview: Mr Zhang, Shanghai, Jiangxi, Qin
Both plan to start a EPC business
One is fundraising stuck one is buy
From Jiangxi, Zhang (not his real name) in a distributed development project hits a snag on the road. Now Mr Zhang is planning to start a EPC business, he bluntly told Xinhua in an interview, the most vexing for him is how project funding, but he raised about 5 million dollars by way of an interest-free loan funds and repayment in a 3-5 time.
It was his understanding, such loans provided by the Bank of China, Jiangxi province. “Most of the local farmers of doing business by way of an interest-free loan. ”
If you are able to secure the financing, Zhang plans in future to establish some individual small distributed and commercial power plant.
Mr Qin dynasty from the Shanghai Pudong new area, contrary to the situation. He claimed that funding is not the problem, his troubles is a component of procurement channels.
Mr Qin had worked for a construction company, after the learned that distributed photovoltaic, he came up with the notion of starting, and planned to carry out small distributed projects. So far he has conducted a survey on the market, and component companies and brands have a preliminary knowledge and understanding.
Mr Qin told Xinhua in a telephone interview, said the plan was registered in Pudong, an EPC company in the second half of this year, is expected to build 5 to 6 distributed projects.
Above several small and medium EPC Enterprise just is distributed PV power of a miniature, was in this circle within relies on with broad of contacts and excellent of technology do of wind, and some people in road long, and upper and lower quest of stage, they hopes can in distributed road Shang fumble out a article for himself of solution of road, even also some bold dare dry of people, see Government for distributed PV power out to punch, thus plans founded a new of EPC Enterprise try water a, but currently also some “Blind River, Feeling out here. ”
These shackles EPC companies a large portion of the funds is subject to, and on progress in distributed development “very difficult”, but some large enterprises have their own “hardship”.
Economic development zone, Beijing Badaling: contradiction, approval and financing
Company location: Beijing
Interview: Xin Zhang Yun, Deputy Director of the Management Committee
In 2009, Beijing Badaling economic development zone, Beijing new energy industrial base. This construction occupies 100 acres of new energy industry incubation Center, and in the new energy industry incubation Center built on the roof of 2 MW of distributed solar power stations and smart grid demonstration project. Subsequently, Badaling economic development zone Administrative Committee and promoted in other in-zone enterprises.
Badaling Zhang Yunxin, Deputy Director of the economic development zone management committee told Xinhua in an interview, said that as Beijing new energy industrial base, has now completed a 12MW of distributed PV system installation, addition to around 50MW of contracts. However, in recent years projects and less than expected the best. ”
Xin Zhang Yun explained to reporters: “primarily because of grid-connection and prices a few years ago, is now mainly concentrated in the following areas: a PV power plant projects are combined with agricultural, it is urgent to resolve the management problem of facility agriculture. Agriculture accounted for power plant investments, the 10%-15%, if not effectively utilized, will increase the investment recovery period of 1-2 years, the project’s budget will be affected. Second, distributed power plant approvals and financing problem. Regulators want to mature and an approving a, so approving projects might be very little investment and businesses want a quota, phased construction in order to apply for funds from higher authorities. ”
And this is a good news for small and medium EPC companies may. Zhang Yun Xin believes that if approvals and financing problem and continued stalemate could not break through, may bring some chips or P2P financing of SMEs creates opportunities, so this is good for small EPC companies to.
“The third is good roofs have fewer resources, needs technical and cost aspects can continue to improve. “Zhang Yun Xin added.
The market trends for the second half of the year, Zhang Yun Xin admitted that many positive factors in the market, but the enclosure is also very crazy. Whether market investment environment will be improved remains to be seen. Therefore, we are cautiously optimistic. Zhang Yun Xin, Badaling economic development zone will focus on operation mode in the second half, completing projects for approval.
Distributed in photovoltaic projects are national “Imperial brush being hand-picked”, but did not usher in installing boom as expected. Follow exposed is financing difficulties and recording processes, business models and other unfavorable factors. This reporter interviewed several EPC enterprises focused feedback problems. However, they are bound to choose to continue in this path of thorns on the road and move on.
Represented by hang Yu Tai new energy solar, small EPC companies, they all seem to share a common aspiration–get more ordinary people to know “distributed PV” for distributed project construction quality is rising, so as to ensure the effective functioning of its 25-year and hopes the policy will further improve the refining, power-distributed projects into millions of households.
Original title: first year of distributed PV starts small and medium EPC company in the heart of joy and sorrow